Foodspotting: Micro-Blogging Food Porn

Spotted: Large Salad @ Infinity Foods Cafe, Brighton

I stumbled across this absolutely brilliant website, Foodspotting, when I noticed a friend’s Twitter feed automatically updating with his various food sightings. Just one look at the site and I was absolutely hooked. Founded by Alexa Andrzejewski and Ted Grubb, as a “foodie-powered field guide”, the principle behind Foodspotting is very simple: “Find dishes, not just restaurants”. For a total and unashamed foodie like myself, this is probably the best website I’ve discovered all year.

As I’m sure many will agree there’s nothing more irritating than ordering a dish that sounds incredible on the menu, but looks incredibly disappointing when it’s dished up – whether that’s due to poor presentation, minuscule portion size or the fact that whatever your mate has ordered looks better than yours. Foodspotting aims to put an end to your frustration.

Spotted: Insalata Tricoloure @ Ristorante Donatello, Brighton

The iPhone app uses your current location to display pictures of all the delicious food available around you (obviously this will be much better the more people that sign up – Brighton has very few dishes the moment, so come on people!) Theoretically, if you’re in a restaurant deciding what to order and run a search, it’ll come up with pictures of the dishes available on the menu. How amazing is that!?

Foodspotting works on five simple, integral principles:

  1. It’s just about the food: It’s not about the place, the price, the surroundings, the crowd or the nutritional value — it’s just about good food and where to find it.
  2. Good food can be found anywhere: We built Foodspotting to work in any city, small town or country from the start. It encourages exploration — trying new things vs. following the crowd.
  3. Meaningful ratings: The blue ribbon (the “nom”) means more because it’s hard to get. Foodspotters earn the right to nom foods by demonstrating expertise and building up reputation points.
  4. Not every food, just the good food: Foodseekers aren’t interested in the foods that you hate, they want to know what you love. We believe people will tend to spot the foods that they like and to nom the foods that are amazing.
  5. Celebrates and integrates with what you’re already doing: Whether you take photos of every meal or are a self-proclaimed expert in a certain dish, we want to reward what you’re already doing and make it useful to a broader community.

    I can really see this site taking off in a big way – it’s a completely unique and brilliant idea. In short: it’s Food Porn for us “foodseekers” out there. Embrace it and don’t be ashamed!

    You can have a nose at my various Foodspotting activities at: